Pollution is generally taking something that is useful and converting it into junk or toxins or something ugly, and then usually just disposing of it. It occurs to me that in politics and advertising they do this with words. This occurred to me as I was watching part of a Seinfeld rerun and someone said “it’s not fast food, it’s good food quickly”.
People, companies and politicians do something shitty a long time until it comes to have bad connotations, then rather than changing the policy, dump the word like radioactive waste.
Politicians also use words to attack people until the words become toxic, so the opposition then switches to a synonym. Conservatives villify anyone describing themselves as “liberal”, so they just say progressive instead, etc.
It’s word pollution.
Just a novel little concept I thought I’d share.